Bill Kanasky, Jr., Ph.D. kicks off the first of a 4-part series on a sophisticated approach to voir dire. Bill lays out a highly advanced voir dire model based on behavioral science, cognitive psychology, and decision making research with a focus on cognitive fit, flexibility, and first impressions. It is critical in voir dire to build rapport with jurors to normalize differences in opinion and disclosure of information. The goal is to give jurors an easy out to strike themselves. Bill shares example questions to accomplish this and how to identify juror fit. Next, Bill talks about assessing cognitive flexibility and confirmation bias and gives examples on how to identify jurors with inflexible thinking. Lastly, Bill talks about the importance of likability, vulnerability, and relatability of the attorney and how that impacts your voir dire success and the rest of the trial. It is imperative to use personal experiences and stories to get jurors to open up, to be honest, and to trust you.