Understanding How Jurors Would Value Your Matter

When managing litigation, every decision should be made with as deep an understanding as possible of what a future jury would do. But few things are as complex as trying to predict jury decisions. Valuing a case requires a deep understanding of the law, access to appropriate archival data, financial and statistical analyses, and a heavy dose of real-world experience and good judgment. This article offers a primer on analyzing a case from a juror perspective, identifies the factors that most impact jurors’ decisions, and discusses a variety of research solutions to enhance your existing case valuation methodology

In this article understand:

• Overview of juror psychology
  
• Factors affecting juror case evaluations
• Different research methodologies
  
• Keys to thinking of your case from the jurors’ perspective